Marketing for commercial HVAC contractors · Metro Atlanta

Replace your cold caller with an inbound system that brings your next customer straight to your inbox.

You shouldn't have to pay someone to dial 80 numbers a day hoping for one new job. HurleyCxM connects you to the property managers, local business owners, and homeowners who are already searching for HVAC service this week, through Google Ads, Local SEO, a CRM that actually follows up, and an AI layer that handles the parts your team doesn't have time for.

Get your free 30-min audit How it works

No long contracts 30-day refund guarantee Founding-customer pricing

The problem

Two ways most commercial HVAC shops grow.
Neither one scales.

Wait for the phone to ring

You sit on existing service contracts, hope the referral pipeline holds, and pick up emergency calls when something breaks. Steady, but you can't grow without adding more PM contracts, and PMs don't fall out of the sky.

Pay someone to dial all day

You hire a sales rep at $50K+ to cold-call property managers, business owners, and general contractors. Most never answer. Most who do already have a vendor. Three or four jobs a month, for a salary you could be spending on equipment instead.

Every week, somewhere in metro Atlanta, a property manager, a restaurant owner, or a homeowner is Googling "HVAC repair near me" or "AC replacement near me" at 4:47 PM on a Friday because a unit just went down. If you're not the top result, you're not the call.

What I do

One service, three layers, all built to bring your next customer to you.

I don't run social media, and a website isn't the main event. It's an optional add-on if you need one. I focus on the things that actually bring commercial HVAC contractors qualified inbound leads in Atlanta, and I bake in the AI and CRM layer other agencies don't bundle at this price.

Search visibility

Google Search Ads on the exact-match terms your next customer actually types, whether that's a property manager, a business owner, or a homeowner. Plus Google Business Profile optimization so you own the local map pack for "HVAC repair Atlanta."

Google Ads · GBP · Local SEO

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CRM that follows up

Every form fill and call lands in a CRM that texts back in under 5 minutes, books the audit on Calendly, and reminds you to follow up on the 50% of leads that don't book on first touch.

HubSpot · Calendly · SMS

AI layer on top

AI-drafted ad copy variants tested weekly. AI-summarized lead context before every call. AI-generated review-request texts after each job to keep your star ratings climbing. The work that scales, finally scaling.

Lead scoring · Auto-nurture · Review engine

Don't have a website yet? That's covered too, as an add-on, not the main event.

A mobile-responsive site built to actually convert ad traffic and rank locally, up to 5 pages (Home, Services, About, Service Area, Contact), with your contact form wired straight into your CRM. Bundle it with your marketing package at signup and it's an $800 one-time build instead of the $1,999 standalone rate. Hosting and domain are billed directly to you by the provider. No markup, no lock-in through me. You own it outright.

One-time build · you own it outright · see pricing below

How it works

From signing the contract to your first qualified lead, usually inside 30 days.

Free 30-min audit

I review your Google Business Profile, your top 3 Atlanta competitors, and tell you whether paid ads make sense for your budget. You walk away with a written summary either way.

Week 1 setup

GBP optimized, ad account built, conversion tracking installed, CRM connected to Calendly, AI review-request flow live. You see the foundation in 7 days.

Week 2–4 launch

Ads go live on exact-match commercial keywords. Local SEO content starts ranking. CRM starts catching leads. First qualified lead usually lands by week 3.

Month 2+ scale

We refine keywords, kill underperformers, add new service-area pages, and feed AI follow-ups against your repeat-customer list. Lead flow becomes predictable.

Who you'd actually be working with

Hi, I'm Alex Hurley.

I run HurleyCxM (Hurley Connects Marketing). One person, direct access, no junior handoff.

By day I'm an estimator at a commercial construction company in Atlanta, sitting through bid invitations every week. I've seen up close how small contractors win or lose work, and which searches actually turn into jobs versus which ones just burn ad spend. I built HurleyCxM because that gap between a "$4,000+/month enterprise agency" and a "$20/hr freelancer" is where most $1M–$10M shops get stuck, and it shouldn't be.

Specialization

Commercial HVAC service contractors

Service area

Metro Atlanta + surrounding GA

Client size

$1M – $10M annual revenue

My day job

Estimator at an Atlanta commercial construction company

Contract terms

Month-to-month · cancel anytime

Founding-customer pricing

The first 3 commercial HVAC contractors who sign get the founding rate. After that, the standard rate kicks in.

Founding rate · limited to the first 3 customers

For businesses that already have a website

$997 /month $1,497

Plus Google ad spend paid directly to Google (typically $1,500–$3,000/mo). All-in: $2,500–$4,000/mo.

What's included:

Google Search Ads: built, run, and refined weekly
Google Business Profile optimization + ongoing posts
Local SEO: service-area pages, schema, citations
HubSpot CRM setup + Calendly integration
5-minute auto-text reply on every form fill or call
AI-drafted weekly ad copy variants + lead scoring
AI review-request automation after every completed job
Monthly performance review on a 30-min call
Direct access to me, no junior handoff

Claim a founding slot

30-day refund guarantee: if you don't get a qualified lead in your first 30 days, you get your $997 back.

Most complete · save $1,000

Founding rate · limited to the first 3 customers

Everything at left, plus a new website built to convert

$997 /month $1,497

+ $800 one-time website build $1,999 standalone

Plus Google ad spend paid directly to Google (typically $1,500–$3,000/mo). All-in: $2,500–$4,000/mo.

Everything in Marketing, plus:

Custom-built, mobile-responsive website (up to 5 pages: Home, Services, About, Service Area, Contact)
Contact form wired directly into your CRM
Google Search Ads: built, run, and refined weekly
Google Business Profile optimization + ongoing posts
Local SEO: service-area pages, schema, citations
HubSpot CRM setup + Calendly integration
5-minute auto-text reply on every form fill or call
AI-drafted weekly ad copy variants + lead scoring
AI review-request automation after every completed job
Monthly performance review on a 30-min call
Direct access to me, no junior handoff

Hosting (~$20/mo) and your domain (~$18/yr, if you don't already own one) are billed directly to you by the provider, not through HurleyCxM. You own and control the site outright.

Claim a founding slot + website

30-day refund guarantee on the $997/mo service fee: if you don't get a qualified lead in your first 30 days, you get it back. (This covers the monthly fee only. The one-time website build is separate.)

Already signed up without the website? You can add one later for $1,999 one-time. Bundling it now at signup gets you the $800 rate instead, a $1,199 savings.

Common questions

Do you actually know commercial HVAC, or is this generic contractor marketing?⌄

I'm not an HVAC tech, and I won't pretend to be. What I know is the buying behavior of commercial buyers, the language property managers, business owners, and homeowners use when they search, the difference between a long-term service-contract lead and an emergency-only caller, and how to read a bid environment because I sit through one at my day job every week. If you want someone who's run 200 commercial HVAC campaigns, I'm not that person. I'm someone building toward that, transparently, with founding-customer pricing that reflects it.

What's the realistic timeline to see leads?⌄

Week 1 you'll see the foundation built. Week 2–3 is when ads start producing first qualified inquiries, usually 3–8 leads in the first 30 days at $80–$150 cost per lead, depending on your budget and competition. Local SEO takes longer (3–6 months to meaningfully rank). The 30-day refund is real: if you haven't seen a qualified lead by day 30, you get your money back.

Why are you cheaper than Hook or Builder Funnel?⌄

Two reasons. One, I'm one person, not a 30-person agency with overhead, so my service fee alone is a fraction of what a full agency team charges for the same scope, before ad spend even enters the picture. Two, I'm building case studies. Founding customers get the founding rate because they're taking the bet that I'll deliver. After the first 3 are signed, the standard rate goes to $1,497/mo. It's not cheaper because it's worse. It's cheaper because I'm new and you're betting on me.

What if I already have a website / GBP / CRM?⌄

Even better, less to build. I work with whatever you have. If your website's already decent, I'm not selling you a new one. If you don't have one at all, that's the one thing I offer as a paid add-on ($800 bundled at signup, $1,999 if added later). See the pricing section for details. If your CRM is ServiceTitan or FieldEdge, we integrate. If you've never claimed your GBP, that's week 1 work. I don't have a "rip and replace" model.

Where does the AI actually fit in?⌄

Three places. (1) Drafting ad copy variants so we're A/B testing 5–10 angles instead of 2. (2) Auto-replying to form fills and missed calls in under 5 minutes with a real-feeling text, so leads don't go cold while you're on a service call. (3) Sending review requests by SMS 24 hours after every completed job. Google reviews are the #1 ranking factor for the map pack, and most shops don't ask. AI handles the parts that scale linearly. You and your techs handle the parts that need a human.

What if I'm already getting plenty of work?⌄

Then this isn't urgent for you, and I'd rather you call when it is. The contractors I'm a fit for are the ones whose revenue plateaued, whose service contract pipeline is feast-or-famine, or who are paying someone to cold-call and watching them deliver 3 jobs a month. If that's not you, we're probably not a fit yet.