Marketing for commercial HVAC contractors · Metro Atlanta

Replace your cold caller with an inbound system that brings property managers straight to your inbox.

You shouldn't have to pay someone to dial 80 buildings a day hoping for one PM contract. HurleyCxM connects you to the property managers, restaurant operators, and facility decision-makers who are already searching for commercial HVAC service this week — using Google Ads, Local SEO, a CRM that actually follows up, and an AI layer that handles the parts your team doesn't have time for.

No long contracts 30-day refund guarantee Founding-customer pricing
The problem

Two ways most commercial HVAC shops grow.
Neither one scales.

Wait for the phone to ring

You sit on existing service contracts, hope the referral pipeline holds, and pick up emergency calls when something breaks. Steady, but you can't grow without adding more PM contracts, and PMs don't fall out of the sky.

Pay someone to dial all day

You hire a sales rep at $50K+ to cold-call property managers, restaurant owners, and building engineers. Most never answer. Most who do already have a vendor. Three or four jobs a month — for a salary you could be spending on equipment.

Every week, somewhere in metro Atlanta, a property manager is Googling "commercial HVAC service near me" at 4:47 PM on a Friday because an RTU just went down. If you're not the top result, you're not the call.
What I do

One service, three layers — all built to make property managers come to you.

I don't sell websites and I don't run social media. I focus on the three things that actually bring commercial HVAC contractors qualified inbound leads in Atlanta — and I bake in the AI and CRM layer the other agencies don't bundle at this price.

G

Search visibility

Google Search Ads on the exact-match terms property managers actually type. Plus Google Business Profile optimization so you own the local map pack for "commercial HVAC repair Atlanta."

Google Ads · GBP · Local SEO

CRM that follows up

Every form fill and call lands in a CRM that texts back in under 5 minutes, books the audit on Calendly, and reminds you to follow up on the 50% of leads that don't book on first touch.

HubSpot · Calendly · SMS
AI

AI layer on top

AI-drafted ad copy variants tested weekly. AI-summarized lead context before every call. AI-generated review-request texts after each job to keep your star ratings climbing. The work that scales, finally scaling.

Lead scoring · Auto-nurture · Review engine
How it works

From signing the contract to first qualified lead — usually inside 30 days.

1

Free 30-min audit

I review your Google Business Profile, your top 3 Atlanta competitors, and tell you whether paid ads make sense for your budget. You walk away with a written summary either way.

2

Week 1 setup

GBP optimized, ad account built, conversion tracking installed, CRM connected to Calendly, AI review-request flow live. You see the foundation in 7 days.

3

Week 2–4 launch

Ads go live on exact-match commercial keywords. Local SEO content starts ranking. CRM starts catching leads. First qualified PM-grade lead usually lands by week 3.

4

Month 2+ scale

We refine keywords, kill underperformers, add new service-area pages, and feed AI follow-ups against your repeat-customer list. Lead flow becomes predictable.

Who you'd actually be working with

Hi, I'm Alex Hurley.

I run HurleyCxM — Hurley Connects Marketing. One person. No junior account managers. No bait-and-switch where you meet the senior strategist on the sales call and never see them again.

By day I'm an estimator at a commercial construction company in Atlanta. I sit through bid invitations on Procore and BuildingConnected every week, and I've watched up close how small commercial service contractors win or lose work. I know the difference between a property manager who's price-shopping and one who's about to give you a multi-year PM contract. I know which Google terms commercial buyers actually search and which ones just burn ad spend.

I built HurleyCxM because the agencies in this space — Hook, Builder Funnel, Blue Corona — are great, and priced for contractors doing $3M+ a year. If you're a $1M–$10M commercial HVAC shop in Atlanta, you've been stuck between "pay $4,000+/month for an enterprise agency" and "hire a $20/hr Upwork freelancer who's never run a commercial campaign." That gap is what I built this for.

Specialization
Commercial HVAC service contractors
Service area
Metro Atlanta + surrounding GA
Client size
$1M – $10M annual revenue
My day job
Estimator at an Atlanta commercial construction company
Contract terms
Month-to-month · cancel anytime

Founding-customer pricing

The first 3 commercial HVAC contractors who sign get the founding rate. After that, the standard rate kicks in.

Founding · 2 of 3 slots open
$997 /month $1,497

Plus Google ad spend paid directly to Google (typically $1,500–$3,000/mo). All-in: $2,500–$4,000/mo.

What's included:
  • Google Search Ads — built, run, and refined weekly
  • Google Business Profile optimization + ongoing posts
  • Local SEO — service-area pages, schema, citations
  • HubSpot CRM setup + Calendly integration
  • 5-minute auto-text reply on every form fill or call
  • AI-drafted weekly ad copy variants + lead scoring
  • AI review-request automation after every completed job
  • Monthly performance review on a 30-min call
  • Direct access to me — no junior handoff

30-day refund guarantee — if you don't get a qualified lead in your first 30 days, you get your $997 back.

Common questions

Do you actually know commercial HVAC, or is this generic contractor marketing?
I'm not an HVAC tech — I won't pretend to be. What I know is the buying behavior of commercial buyers, the language property managers use when they search, the difference between a PM-contract lead and an emergency-only caller, and how to read a bid environment because I sit through one at my day job every week. If you want someone who's run 200 commercial HVAC campaigns, I'm not that person — I'm someone building toward that, transparently, with founding-customer pricing that reflects it.
What's the realistic timeline to see leads?
Week 1 you'll see the foundation built. Week 2–3 is when ads start producing first qualified inquiries — usually 3–8 leads in the first 30 days at $80–$150 cost per lead, depending on your budget and competition. Local SEO takes longer (3–6 months to meaningfully rank). The 30-day refund is real — if you haven't seen a qualified lead by day 30, you get your money back.
Why are you cheaper than Hook or Builder Funnel?
Two reasons. One, I'm one person, not a 30-person agency with overhead — I don't need to charge $4K/mo to keep the lights on. Two, I'm building case studies. Founding customers get the founding rate because they're taking the bet that I'll deliver. After the first 3 are signed, the standard rate goes to $1,497/mo. It's not cheaper because it's worse — it's cheaper because I'm new and you're betting on me.
What if I already have a website / GBP / CRM?
Even better — less to build. I work with whatever you have. If your website's already decent, I'm not selling you a new one. If your CRM is ServiceTitan or FieldEdge, we integrate. If you've never claimed your GBP, that's week 1 work. I don't have a "rip and replace" model.
Where does the AI actually fit in?
Three places. (1) Drafting ad copy variants so we're A/B testing 5–10 angles instead of 2. (2) Auto-replying to form fills and missed calls in under 5 minutes with a real-feeling text, so leads don't go cold while you're on a service call. (3) Sending review requests by SMS 24 hours after every completed job — Google reviews are the #1 ranking factor for the map pack, and most shops don't ask. AI handles the parts that scale linearly; you and your techs handle the parts that need a human.
What if I'm already getting plenty of work?
Then this isn't urgent for you — and I'd rather you call when it is. The contractors I'm a fit for are the ones whose revenue plateaued, whose service contract pipeline is feast-or-famine, or who are paying someone to cold-call and watching them deliver 3 jobs a month. If that's not you, we're probably not a fit yet.

30 minutes. No pitch. Just an honest read on your current marketing.

I'll review your Google Business Profile, scan your top 3 Atlanta competitors, and tell you whether paid Google Ads make sense for your business and budget. You walk away with a written summary either way — even if we don't end up working together.

Book your free audit

2 of 3 founding-customer slots remain · Founding rate $997/mo before they're gone